Protecting what matters most — your family, your income, your future.

Simply Zest is an independent, whole-of-market insurance brokerage specialising in life insurance, critical illness cover and income protection. We find the right protection for your unique circumstances.

What cover are you looking for?

  • Independent, whole-of-market advice
  • No fee for the recommendation
  • Talk it through with an adviser

We work with the UK's leading insurers to find you the best cover

  • Zurich
  • Vitality
  • Aviva
  • Legal & General
  • Royal London
  • MetLife
  • HSBC
  • Holloway

Comprehensive protection tailored to you

Every person's circumstances are different. We take the time to understand yours and find the right cover from across the whole market.

Life Insurance

Protect your loved ones with a policy that pays out a lump sum or regular income if you pass away during the term of the policy.

Critical Illness Cover

Receive a tax-free lump sum if you are diagnosed with a specified critical illness, helping you focus on recovery without financial worry.

Income Protection

Replace a portion of your income if you are unable to work due to illness or injury, providing long-term financial security.

Expert protection advice

Why use a protection insurance broker?

A protection insurance broker helps you understand how much cover you may need, compares suitable policies across insurers and supports your application. Simply Zest provides advised, whole-of-market guidance for life insurance, critical illness cover and income protection.

Advice built around your life.
We consider your family, mortgage, income, health and budget before recommending protection.
A wider view of the market.
We research policies from leading UK insurers and explain the differences clearly.
Help beyond the quote.
Our advisers support your application, underwriting and provider communication through to cover.
A couple reviewing their finances and discussing family protection
Independent, whole-of-market advice

Case studies & guides - Clear answers for real-life protection decisions

Explore practical guidance built around the questions homeowners, parents and self-employed people ask when life changes.

A couple with house keys in the living room of their new home
Home & mortgage6 min read

Buying a home and reviewing life insurance

A practical UK guide to reviewing life insurance after taking out a mortgage, including cover types, policy terms and questions to ask.

Read the guide
A self-employed person working through paperwork at a kitchen table
Self-employment7 min read

Income protection when you are self-employed

A clear guide to income protection for UK sole traders, contractors and company directors, including deferred periods and proof of earnings.

Read the guide

She was outstanding from start to finish. Gave me outstanding advice, was very prompt with quotes and addressed all my concerns. I would definitely go back for any future needs.

John Chilcott — Trustpilot Review
Trustpilot

What we offer - Expert protection advice for every stage of life.

As an independent, whole-of-market brokerage, we search across all providers to find the cover that fits your needs and budget perfectly.

A child sitting in a sunlit meadow, representing a family's future
  • Life Insurance. Ensure your family is financially protected if the worst should happen. We find policies that provide the right level of cover at a price you can afford.
  • Critical Illness Cover. A tax-free lump sum if you're diagnosed with a specified critical illness. We specialise in finding cover even for those with complex medical histories.
  • Income Protection. Replace your income if illness or injury prevents you from working. We help you understand the options and find a policy that provides genuine peace of mind.

Start a conversation

Ready to protect what matters most?

Tell us what you need and one of our advisers will help you understand the options. No pressure—just clear, personal guidance.

  • Whole-of-market advice
  • FCA-regulated firm
  • Personal support

Prefer to talk first?

Speak directly with our team and we'll help you find the right next step.

Visit us
89 Cardiff Road, Taffs Well, Cardiff, CF15 7PL